for the contest Logo for financial software/internet startup
Submitted design #14
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Submitted design #18
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Submitted design #20
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Submitted design #21
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Submitted design #22
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I really like this sequence. Comments:
* I like the font better on #14, #18, #20.
* I like the concept of the portfolio/briefcase in #20, and the spiral notebook, but would prefer the graphics be simpler, more abstract.
* I can't read the tag line.
Submitted design #25
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Submitted design #27
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Submitted design #36
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We like #27, but the briefcase is too light compared to the font. Can you widen the stroke of the briefcase lines? Maybe get rid of the fringe detail at the top? We like the font of #36, but the double-F icon doesn't do much for me.
Submitted design #41
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Submitted design #42
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Still like the font on #41, but the briefcase just isn't working for me. I can't put my finger on it.
Submitted design #58
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Submitted design #59
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Submitted design #60
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We *really* want to like #60. It's clean, the logo is integrated into the name, and looks great. But had we not been looking at briefcase logos for the last two days, I don't think we'd know what the final O is supposed to represent.
#59 is great. One request, please remove the keyhole from the lock. (A locked briefcase clashes with the concept of "open" portfolio management.)
Submitted design #64
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Submitted design #65
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#65 represents Man with a Tie - "Finance person"
#65 made us laugh out loud, he looks like he has a little hat. We still like #60 a lot. In fact, we keep returning to it, trying to convince ourselves that people will "get it". Not sure what you could do to make it more obvious that it's a briefcase/portfolio.
Clarification on #64: Please put the black buckle back, we just didn't want the tiny keyhole in the middle.
We had an idea for #60. Everybody who sees it, thinks the O is a lock. Can you play on that, but make it an *open* lock?
Submitted design #81
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#60 it is a lock.. and #65 Man with a Tie .. i am working on #60 to make that lock look like its open.. Thats a great idea!!
Submitted design #82
open Lock
Thanks again. Some more refinement requests:
#83 - Could you go back to #60 and simply rotate the hasp about 30-45 degrees? I hope I'm not being too nitpicky, but I really like this one.
#81 - Starting to feel a bit unbalanced to us, after repeated viewings. Could you please stretch the tag line further left under the icon.
Submitted design #107
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Submitted design #108
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#108 - Bingo. Love it.