Design is not always about the best art - it is more often than not, about what is fit for use. RCBC is a small bowling club with a board of directors average age 60+. The design that they chose is modern enough for them, and is easy to read (with or without their bi-focals) The winning design is not going to win major industry awards, but it won this contest, and the little bowling club will be happy putting it on their new business cards. Business objectives will be achieved with this design.