Design Brief

For contest Creative abstract art Banners for Business Eduction Program, held by Vital Design in the Other Graphic Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, jcontreras!
Entries
19
Prize
$505
Details

A closer look at this contest

Created:
Wed, 09 Apr 2008 17:19:44 +0000
Ends:
Wed, 16 Apr 2008 17:19:44 +0000
Modified:
Tue, 15 Apr 2008 03:51:04 +0000
Last Feedback:
Thu, 10 Apr 2008 14:15:15 +0000
Comments:
11
Feedback:
4
Designers:
5
Brief Summary

Stand-up banners needed for business education program called "Creating Pathways for Entrepreneurial Families". A program directed at rural business families. The program is part of a university business school.

Brand Name
Creating Pathways for Entrepreneurial Families
Description

This is to be a creative abstract vector art style banner for a Entrepreneurial rural business education program.

The education program is for rural business people who run family businesses and combine their passion of work and family.

5 banners needed to display a unified image theme.

Wants

5 banners need to be created in a unified image/theme across all 5 banners. A diagram with banner sizes is available here: http://www.savagefire.com/images/banner-diagram.jpg

Banner #1 must have the "Business School" logo as a primary focus and the "RBC" logo as a secondary focus.

The "Business School" logo idea can be downloaded here: www.savagefire.com/images/Uni-ABC-horizontal.eps

The "RBC" logo be downloaded here:

http://www.savagefire.com/images/RBC-logo.eps

Banner #2 must have the "Creating Pathways" logo a a primary focus and the "Rural Development" logo as a secondary focus.

The "Creating Pathways" logo is available here:

http://www.savagefire.com/images/creating-pathways.png

The "Rural Development" logo can be downloaded here:

http://www.savagefire.com/images/rural-development-logo.jpg

Banners 3,4,5 need to have abstract vector imagery unifying them all and going with the theme.

The "Creating Pathways" logo style and imagery is the main style and theme that should be used.

The banners must be able to be setup in the following combination and still look complete(reference diagram for numbering):

1,2,3,4,5

2,3,4,5

1,3,4,5

The banners should be:

  • clean
  • business oriented
  • abstract
  • vector
  • artistic
  • one - four colours only

The banner theme should be:

  • growing metaphor (tree, sprout, leaf...)
  • business learning
  • family oriented (family tree?, smiling family?)
  • path to success (abstract path symbolism)
  • rural

The abstract artistic "tree" or "sprout/leaf" metaphor symbolism seems to be an idea that encompasses "rural", "family tree", "growth by learning" idea. Other relevant ideas are welcomed and will be considered as well.

Final file format should be AI or eps. Final files will also need a 2 inch bleed on the sides and a 6" bleed on the top/bottom.

Addition to brief:
Add the "business institute" logo to banner #2, below "creating pathways" but above "rural development"
In smaller print put "This project is sponsored in part by" above the rural development logo and "whose funding is provided by the Government of Alberta" below it
In the same smaller print put "Made possible in part by" above the RBC logo

Don't Wants

Do not want:

  • 3D
  • too many colours
  • extreme detail
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