Design Brief

For contest Logo Icon Design, held by TMA in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, ella_z!
Entries
48
Prize
$400
Details

A closer look at this contest

Created:
Tue, 25 Mar 2008 03:56:42 +0000
Ends:
Tue, 01 Apr 2008 03:56:42 +0000
Modified:
Tue, 25 Mar 2008 12:14:18 +0000
Last Feedback:
Tue, 01 Apr 2008 01:10:38 +0000
Comments:
10
Feedback:
57
Designers:
20
Brief Summary

This icon should represent the organization's mission and brand values and should be able to stand on it's own. Read the full brief for all of the details.

Brand Name
CRSS
Description
Tagline
Creating High Performance School Boards or Training for High Performance School Boards
Desired Color Scheme
none in particular
Desired Style
Clean & Simple (No Special Effects) something that works in print and on the web.
Accepted File Formats
Vector Formats (.eps, .pdf or .ai)

CRSS is a non-profit organization who's mission is to to teach school board members and superintendents how to transform their districts for high student achievement.

The organization wants to grow and start to create and use marketing collateral (for the first time since it's inception in 2001). The first step was hoped to be a renaming initiative but this has been stalled a bit for a board review. Ultimately we believe the name will change to McAdams Systems but that has not been approved as of yet.

That said, our our desire is to have a new company mark /icon be produced as we have some materials that MUST be produced prior the final decision on the new name.

Our hope is that the icon will be more representative of our mission/vision, hopefully in a clever and somewhat abstract design that is appropriate to our target market (School Board Members and Superintendents) and expresses our brand proposition.

There is nothing from the current logo that must be honored in any way although slight deviations in the text portion will most likely be accepted versus huge shifts in style. The current icon has no real meaning or value to the organization and as such requires any real attention.

This icon must stand on it's own and be able to be integrated into the design of the logotype of the new name when that is final.  PLEASE DO NOT INTEGRATE CRSS INTO THE DESIGN OF THE ICON.

Payment Methods
  • Credit Card
  • PayPal
  • Western Union
Actions