Design Brief

For contest New Logo For Online Retailer Of Sexy Women's Clothing, held by flirtcatalog in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, GetGraphic!
Entries
185
Prize
$300
Details

A closer look at this contest

Created:
Fri, 14 Mar 2008 18:40:29 +0000
Ends:
Mon, 24 Mar 2008 18:40:29 +0000
Modified:
Sun, 16 Mar 2008 03:24:44 +0000
Last Feedback:
Mon, 24 Mar 2008 00:24:30 +0000
Comments:
28
Feedback:
148
Designers:
39
Brief Summary

Flirt is an online retailer for sexy women's clothing. We appeal to a wide array of women from the occasional clubber to the exotic dancer! We are looking for a new logo (and design afterwards) for our eCommerce site, www.flirtcatalog.com where we sell sexy clothing to women of all ages.

Brand Name
flirt
Description
Tagline
Wear the clothes do the talking! OR From mild to wild and everything in between! (Optional, but if the taglines can be worked into alternate versions of the logo it would be a definite plus!)
Desired Color Scheme
Soft and fun pinks and gray accents as the main colors.
Desired Style
Web 2.0, Clean, Fun, Bright
Accepted File Formats
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

We like the logo we have right now but are looking to give it a facelift and bring it up to date with a new web 2.0 style look. The existing logo/letters are too tall and not wide enough and the lines on it are much too sharp and the colors not bright and vivid enough.

We are also open to complete redesigns of the logo, just be sure to include our name, flirt. Any logos should convey that flirt is a fun place to shop for those who also have a wild side!

We are looking for an up to date, fresh web 2.0 look. We want to keep it clean and not too busy. The logo will most likely go on a white background and can be designed accordingly. We want it to send the message that we are a fun place to shop for good girls with a naughty side! It would also be nice if we were able to take something from the logo and use it as an icon for the site that will be recognizable as ours to customers.

Try to keep to nice soft pinks for the lettering as we aim to redesign the site around the logo's colors and those are the colors we would like our new site design to utilize. Other colors can be used (such as the gold halo around the "t" in our current logo) but should be there to support the main colors. A nice gray that is the same tone as the pink can be used as a general accent color. Ignore the colors on our current site as they will not play any factor in the design of this logo.

There is a possibility that the winner will be asked to perform additional creative work if he/she is willing including a shot at a new design for the entire site.

From what I have seen in the other contests I can all but guarantee there will be a winner picked for this contest! Thanks in advance to all who participate and please be sure to read the geenral comments as things may change as the contest progresses!

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