Designs by ashleyk

for the contest New Logo for Energy related company

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  1. Label:
    #67
    Rating:
    4 Stars
  2. Label:
    #56
    Rating:
    3 Stars
  3. Label:
    #55
    Rating:
    3 Stars
  4. Label:
    #50
    Rating:
    2 Stars
  5. Withdrawn
    Label:
    #49
    Rating:
    0 Stars
  6. Label:
    #48
    Rating:
    4 Stars
  7. Label:
    #43
    Rating:
    5 Stars
  8. Label:
    #42
    Rating:
    5 Stars

Discussion

  1. User
    ashleyk
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    Comment Date
    Thu, 14 Feb 2008 19:01:58 +0000
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    Submitted design #42

    There are a couple of visual metaphors happening in this logo. First, it looks like a flame, fire conveys a sense of energy. Second, it looks somewhat like the universal symbol for an electronic power button, and lastly, it hints to a leaf, which harks to green energy...a big media sticking point. Let me know what you think. There will also be an accompanying stationery set.

  2. User
    ashleyk
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    Thu, 14 Feb 2008 20:46:12 +0000
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    Submitted design #43

    here is the accompanying stationery. Please let me know if there is a specific piece of stationery you would like to see, or if there are any changes you would like to see.

  3. User
    Magnuss
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    Fri, 15 Feb 2008 23:15:30 +0000
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    Regarding design #43

    You may want to flip the logo (flame) over to see how that looks. I'd also like to see it with blue instead of green.

  4. User
    ashleyk
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    Sat, 16 Feb 2008 09:11:59 +0000
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    Submitted design #48

    here is the revised logo, blue and reversed shape. Now that the shape is upside down and has a blue accent, it looks more like a very hot flame. Good revision.

  5. User
    ashleyk
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    Sat, 16 Feb 2008 09:13:10 +0000
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    Submitted design #49

    matching stationery with the blue.

  6. User
    ashleyk
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    Sat, 16 Feb 2008 09:22:57 +0000
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    Submitted design #50

    matching stationery with the blue.

  7. User
    ashleyk
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    Sun, 17 Feb 2008 00:39:01 +0000
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    Submitted design #55

    this is an all blue version of the logo.

  8. User
    ashleyk
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    Sun, 17 Feb 2008 00:39:53 +0000
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    Submitted design #56

    matching blue stationery

  9. User
    Magnuss
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    Wed, 20 Feb 2008 16:00:07 +0000
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    Regarding design #50

    We're thinking we may avoid a logo with a flame as other similar companies already use this logo.

  10. User
    ashleyk
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    Comment Date
    Wed, 20 Feb 2008 17:56:01 +0000
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    Submitted design #67

    This logo focuses on a visual metaphor for 'power'. The icon is an abstract for the power symbol found on almost every electronic device's 'on' switch.

    Secondary to the power metaphor, the circular shape eludes to a clock, meaning always on time, always accurate. Circles can also mean 'full spectrum' like the full spectrum of products and services your company provides.

    If there are other color combinations that you would like to see please let me know.