Design Brief

For contest Logo Design - Up to $350, held by thememex in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, ulahts!
Entries
122
Prize
$350
Details

A closer look at this contest

Created:
Tue, 22 Jan 2008 00:27:36 +0000
Ends:
Fri, 01 Feb 2008 00:27:36 +0000
Modified:
Tue, 22 Jan 2008 22:24:51 +0000
Last Feedback:
Thu, 31 Jan 2008 22:45:55 +0000
Comments:
15
Feedback:
49
Designers:
35
Brief Summary

Web 2.0 logo style for a SaaS company targeting US cities and counties. Please read the full description for more details.

Brand Name
Civic Path
Description
Tagline
The Path to Civic Innovation
Desired Color Scheme
Open, white background
Desired Style
Web 2.0: bold, crisp, shiny/glossy
Accepted File Formats
Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

Civic Path LLC (www.civicpath.com) will be launching a marketing site to drive interest in a SaaS application suite for cities and counties in the US. Our focus is on the small to medium sized cities and counties nationwide.

The application suite will provide tools for cities to perform online permitting, utility billing, business licensing, and more. There will be social networking aspects as well.

We are looking for concepts that highlight the 'path' concept. We need a somewhat traditional feel on the font given the demographic of our target market (city officials aged 35-65yrs). 

Bonus for those logos that show the design in grayscale, in small & large sizes (business cards, web site, letterhead, shirts, poster, etc), and various color schemes.  

The logo itself is a $250 award. We need the colors used in the logo to be accompanied by complimentary and accent colors. Ideally, include two or more of the base/compliment/accent colors in the logo. For the full $350, please submit the logo with a palette of:

  • Base Color in four grades (ex - blue: light, medium, dark, darker)
  • Compliment Color in three grades (ex - green: light, medium, dark)
  • Accent Color in at least one grade (ex - orange)
  • Non-standard fonts must be included with vector image source files
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