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The following designers have withdrawn all of their submitted designs:

• sipher69,
• jhewit22,
• anicole design,
• DGTL,
• erosive,
• clashmore,
• illustrativecp,
• monstermash,
• Jeco,
• bonojerry,
• Floppy,
• statd

Discussion

1. User

   fancyfruits

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   Comment Date

   Tue, 18 Dec 2007 11:17:38 +0000

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   I forgot to mention that each entry will be shown to our whole team. Feedback is guaranteed.

2. User

   fancyfruits

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   Comment Date

   Wed, 19 Dec 2007 01:01:39 +0000

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   Looks like it was the right decision to host a contest in order to find our new logo. So many entries in such a short time :)

   Because of the number of entries I've changed our plan a little bit. Instead of discussing each design in our next meeting and than giving you the feedback, I will start giving my personal feedback on each entry. This way you don't have to wait to get a first response for your work.

   I hope you understand, that I'm not able to rate your designs and to exclude some of the entries on my own. These things are a matter of teamwork and will follow soon.
   Thomas

3. User

   Tropicandrew

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   Comment Date

   Wed, 19 Dec 2007 02:26:27 +0000

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   manekidesign, you're treading a bit close to the pinkberry logo there.

4. User

   MrBaseball23

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   Wed, 19 Dec 2007 03:54:23 +0000

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   pcarlson--great logo! Did you actually draw those? Suggestion on your second entry: White text and a bit more standard sans serif font?

5. User

   maneki

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   Wed, 19 Dec 2007 10:54:56 +0000

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   Tropicandrew, I have never seen the pinkberry logo before, I used the sign I had elier designed for this contest: http://contests.sitepoint.com/contests/4211/entries/259267 Thanks!

6. User

   pcarlson

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   Wed, 19 Dec 2007 11:42:58 +0000

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   MrBaseball - Thanks, yes, I drew those.

7. User

   jyon

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   Wed, 19 Dec 2007 13:03:26 +0000

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   manek, so sorry to say it, but your new entry looks a lot like the Pepsi logo.

8. User

   Alex_D_S

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   Comment Date

   Wed, 19 Dec 2007 14:37:38 +0000

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   I really like pcarlson's entry, it has a lot of energy, vibrant colour, positive emotion and really makes me want to shout "YEAH" with a big smile on my face. The only thing is that it takes me back to my childhood more than anything and that may be the wrong market to target for this business; I must admit I'm not as good at marketing as I am at design so I might be wrong, just a thought from the average mind though.

   By the way does anyone remember a cartoon that used to be on television with lots of colourful fruits? I'm not sure if it was an English or a Spanish show but I really want to watch it now. :P

9. User

   sipher69

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   Wed, 19 Dec 2007 17:18:10 +0000

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   @pcarlson great illo!

10. User

    pcarlson

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    Wed, 19 Dec 2007 17:20:52 +0000

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    Thanks!
    P

11. User

    maneki

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    Wed, 19 Dec 2007 18:00:08 +0000

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    jyon - thanks! You're right, I'm must've had a blackout :)

12. User

    jyon

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    Wed, 19 Dec 2007 19:56:42 +0000

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    manek, I just hated to point that out after your other logo was said to look similar to pinkberry as well!

13. User

    maneki

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    Wed, 19 Dec 2007 22:03:03 +0000

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    jyon - thats ok, btw, I'm maneki not manek :)

14. User

    fancyfruits

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    Comment Date

    Fri, 21 Dec 2007 21:57:41 +0000

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    Hi everyone,

    Just to keep you on track…
    Our first ‘logo-meeting' was held and finally I can provide you with the certainly long awaited ratings (and some additional feedback) for your entries.
    It was a difficult and to some extend controversial ‘event'. Sometimes the others agreed with my suggestions and sometimes I got overruled brutally.
    That's all at the moment. A big thank you for this lively contest and these great and talented entries from the whole fancy fruits team :)
    Thomas

15. User

    dzyns

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    Fri, 21 Dec 2007 23:00:45 +0000

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    so. . .no comment. . .no dice? take our cookies and go home?

16. User

    fancyfruits

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    Fri, 21 Dec 2007 23:18:46 +0000

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    hi dzyns,

    Maybe this was a bit misleading from my side. The contest is still going on. The ratings are just a intermediate result. Every entry will get feedback - I know I'm way behind but i try my best ;)
    Of course your entries will receive feedback and a rating too. Just keep the ideas coming :)

    Hope that clears it up
    Thomas

17. User

    hmcquigg

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    Sat, 22 Dec 2007 01:00:35 +0000

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    Are you planning on giving feedback on ALL of the entries? Because I think you missed mine :) Thanks!!

18. User

    fancyfruits

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    Sat, 22 Dec 2007 14:03:48 +0000

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    Hi everyone,
    I've seen a lot of concepts using swirls as symbols. I know the idea suggests itself but it's not our preferred icon for a logo. The swirl is used by many many other smoothie bars/chains and we don't want to look like 'another' smoothie bar. We want to stand out of the crowd.
    One of our team members suggested something like a fruit geyser/fountain. I haven't seen that in any entry so far. That would represent the refreshment/energy/joyful part of a smoothie drink. Don't know if this could work - just wanted to throw in.
    Another information for you: if you want to use fruits in the logo make sure they don't look too realistic, we favor the more abstract or cartoon look. And last but not least, don't be too cautious with the colors. We like strong, glaring and luminous colors (bright orange, yellow, lime, ...)

    That's all for now. I have to leave but I'm returning later to catch up on the feedback.
    Thomas

19. User

    Alex's ARTiniBAR

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    Comment Date

    Sun, 23 Dec 2007 17:53:47 +0000

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    Would it be wrong of me to ask where "fancy fruits" is going to be located?

    Your brief directs us designers with the words..."modern".. ...abstract" Whereas the entries that are receiving the 5 stars are echoing the style of logos that are the mid 1970's through the 1980s .. These type of styles logos are still being used in Central and South America and some parts of Eastern Europe

    That's why I was curious where you guys are located?

20. User

    fancyfruits

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    Comment Date

    Sun, 23 Dec 2007 23:11:20 +0000

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    Hi Alex,
    Nothing wrong with your questions. We're located in Europe.
    Regarding the design-brief mentioning the 'modern' logo style, you've got a point there.
    To explain our rating…
    The design has to be strong on the emotional side. We want our logo to communicate that 'fancy fruits' is a fun and welcoming place. Our customers (from kids to mid-aged people) come by for getting delicious refreshments AND having a good time.
    With the contest running, we agreed that the more 'modern' entries are a bit cold and distant. At the moment for us the not so modern entries do a better job on this. Of course it's not necessary to go for that direction.

    Best Regards
    Thomas

21. User

    Alex's ARTiniBAR

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    Comment Date

    Sun, 23 Dec 2007 23:37:05 +0000

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    Your location adds much more clarity to this design contest. Being from Southern California I am surrounded by Juice Bars and smoothie chains and I could not see the logos you and your team liked working (but of course I was viewing from a SoCal perspective.) Now that I know the location is in Europe you choices make much more sense to me...Thanks for answer the question

22. User

    fancyfruits

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    Comment Date

    Fri, 28 Dec 2007 13:01:32 +0000

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    QUICK NOTIFICATION:
    Hi everyone, later we will have our logo-meeting. Therefore you can expect our final decision posted here within a few hours or tomorrow at the latest.
    Thanks for participating in this contest
    Thomas

23. User

    fancyfruits

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    Comment Date

    Fri, 28 Dec 2007 22:21:02 +0000

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    Okay. Hi everyone,
    We've picked our winner. As you can imagine it was a long debate and with this great amount of talented entries it has been a difficult decision. In the end we agreed on haetros design to be our new logo. It goes well with our vision of 'fancy fruits', is versatile and in our opinion looks fantastic in the various sizes.
    It was our first time holding such a contest and you all made this a great experience. We will for sure encourage others to start contests at SitePoint.
    Of course we want to say thank you for your efforts to all the designers who entered in this contest. Perhaps we have the chance to cooperate with you again on a new contest in the near future.
    Thanks again and a Happy New Year 2008!
    Thomas

24. User

    abeautifulshadow

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    Comment Date

    Fri, 28 Dec 2007 23:30:28 +0000

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    congrats haetro! really slick design!

25. User

    Mogeek

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    Sat, 29 Dec 2007 02:28:29 +0000

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    Congrats haetro!

26. User

    nejikun

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    Sat, 29 Dec 2007 03:58:31 +0000

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    congrats haetro!

27. User

    haetro

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    Comment Date

    Sun, 30 Dec 2007 15:25:39 +0000

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    Thanks guys, also thanks to the Fancy Fruits team to Sir Thomas for being a nice CH. Great contest... Happy holidays to all!