BOYO - SCHOOL BOYS TROUSER BRAND in Logo Design

Held by Perlico

Summary

Status
won
Status Comment
Congratulations to the winner, jpan06!
Entries
96
Prize
$120
Details

A closer look at this contest

Created:
Wed, 28 Nov 2007 15:21:46 +0000
Ends:
Sat, 08 Dec 2007 15:21:46 +0000
Modified:
Tue, 04 Dec 2007 17:09:58 +0000
Last Feedback:
Fri, 07 Dec 2007 21:14:31 +0000
Comments:
18
Designers:
25
Feedback:
100%
Brief Summary

I showed the logos to the partners and they felt they were a little too childish for the 12-13 age group. I'll talk to them tomorrow about it and give you guys more feedback.

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The following designers have withdrawn all of their submitted designs: (why?)

Discussion

18 comments shown 18 total, most recent first

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  1. User
    Perlico
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    Comment Date
    Fri, 07 Dec 2007 16:27:19 +0000
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    sorry it keeps saying error when i give feedback. Have to wait till they sort this out.

  2. User
    Perlico
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    Fri, 07 Dec 2007 14:39:04 +0000
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    hey guys, jpan06 is on the right line. we need something thats more professional and less child like looking.

  3. User
    embrown
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    Fri, 30 Nov 2007 15:21:31 +0000
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    pixelised...that is such a cute idea. very clever!

  4. User
    embrown
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    Fri, 30 Nov 2007 15:20:41 +0000
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    Pixilised...that is such a cute idea. Very clever!

  5. User
    Perlico
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    Comment Date
    Thu, 29 Nov 2007 21:54:58 +0000
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    I do like your logo though :)

  6. User
    Perlico
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    Comment Date
    Thu, 29 Nov 2007 21:53:55 +0000
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    Yeah i do understand what you are saying but it really depends on the brand. For this brand it needs to illustrate the fact thats its for young boys/schoolboys. The brand is in fact only for school boy trousers so a fun logo with some form of symbol representing school/young boys was what the partner were looking for. We currently have a very old logo of the word BOYO and a drawing of a boy kicking a football. They really just wanted to modernise it and not reduce it to just a font. I agree with you though that some logos only need a really nice font to look professional.

  7. User
    arpad
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    Thu, 29 Nov 2007 21:42:36 +0000
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    perlico, just a note:
    I understand why you want the logo to express the core business but based in my professional experience, I think it could seriously compromise creativity and like you said in the briefing, look childish. Levis, Gant, DKNY, Benetton, Zara, H&M, etc... those are worldly well known brands and they all work with text based logos. Its not a soccer ball or anything similar (in terms of concept) that makes your brand fit in the branch, its how you communicate. I'm talking about the brand's guidelines, the print work, the chosen font, the type of photography, the tagline, etc. Does this make sense?

    Best,
    João

  8. User
    embrown
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    Thu, 29 Nov 2007 16:11:39 +0000
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    LOL! Entz--I really like it, though! I like your other one, too.

  9. User
    Perlico
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    Thu, 29 Nov 2007 14:02:14 +0000
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    very good point actually.

  10. User
    entz
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    Thu, 29 Nov 2007 13:55:01 +0000
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    lol.. unintentional of course :P

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