Design Brief

For contest Site on insomnia needs logo: $200 prize, held by facteury in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, Mogeek!
Entries
94
Prize
$200
Details

A closer look at this contest

Created:
Tue, 20 Nov 2007 16:34:30 +0000
Ends:
Fri, 30 Nov 2007 16:34:30 +0000
Modified:
Fri, 23 Nov 2007 19:54:33 +0000
Last Feedback:
Fri, 30 Nov 2007 15:15:22 +0000
Comments:
16
Feedback:
86
Designers:
28
Brief Summary

I am looking for a logo for a Sleep Optimization Program offered on www.sleeptracks.com. The logo will be the starting point of the redesign of the whole website -- so get creative! What the logo/icon should convey: peaceful sleep...

Brand Name
SleepTracks
Description
Tagline
Restores Your Sleep Withoug Drugs
Desired Color Scheme
need to stand out from blue background, and another version from white background
Desired Style
simple, striking, compact, web 2.0
Accepted File Formats
Standard Web Formats (.jpg, .gif or .png); Layered Formats

- site name: SleepTracks in one word. No need to put the .com

- include the tagline: Restores Your Sleep Without Drugs

- What the logo/icon should convey: peaceful sleep.

- I would also need to be able to append "2.0" to the logo eventually, because a second version of the product is in the works.

- the site is geared toward people who suffer from insomnia. A majority of women.

- main color of the site will be blue. I would need a version of the logo to stand out from a blue background, and another to stand out from a white background.

- I would like something simple and clean, yet striking, compact and crisp.

- You can try with some web 2.0 style reflection...

- In SleepTracks, "tracks" refer to audio tracks

- No serif or curly or handwriting fonts, please. I prefer cleaner, simpler fonts with a strong visual impact.

- Don't use musical notes. The problem is that it conveys the impression that the product consists of musical tracks, but it's not: the audio tracks are not "musical". They use a technology called brainwave entrainment (rhytmic pulses) and various background sounds to achieve to guide the brain into sleep. 

Thanks for playing!

Actions
Badges