Design Brief

For contest Funds Transfer Alliance Logo , held by savinggrace in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, borzoid!
Entries
81
Prize
$175
Details

A closer look at this contest

Created:
Mon, 10 Sep 2007 23:05:01 +0000
Ends:
Thu, 20 Sep 2007 23:05:01 +0000
Modified:
Tue, 11 Sep 2007 03:03:21 +0000
Last Feedback:
Fri, 21 Sep 2007 00:41:49 +0000
Comments:
2
Feedback:
75
Designers:
13
Brief Summary

The three words that we’d like to portray in our font/logo are POWER, STABILITY, TRUST

Brand Name
Funds Transfer Alliance
Description
Accepted File Formats
Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai); Layered Formats (.psd or .tiff)

The three words that we’d like to portray in our font/logo are POWER, STABILITY, TRUST

Visually we’ve thought that the American Dollar font would lend a familiarity to our logo (trust).  We tried using similar treatments as shown on letterror and changed the colors so that we wouldn't lose credibility by obviously copying that style.  It was close but not quite right.

http://www.letterror.com/catalog/fed/index.html

http://simplythebest.net/fonts/bold_fonts.html -- united states 

Also we’ve thought about a silhouette or somewhat abstract version of the dollar bill (similar to the way a flag looks in the wind)  repeated over and over from small to large and gradient in color to give the impression of motion (of FUNDS TRANSFER). 

Our primary focus should be on the alliance concept vs the funds transfer concept.  The partnership is more important to us than the idea of money being sent back and forth, but a combonation of both would be great.

Other than that, emblems and Corinthian accents would all add to the impression of power and stability in our opinion. We want to avoid something that looks too contemporary.  We’d like the impression of having history without looking OLD.  

We’d like to avoid the teal colors found here http://elementps.com/  and any kind of maroon or dark reds.

The logo should be easily transferred to shirts as our outside reps will all be SHOWING OFF YOUR ARTWORK!

Thanks to all contestants!

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