Design Brief

For contest Need Breakthrough Logo to Describe What We Do, held by Alzay Calhoun in the Logo Design category.

Summary

Status
review
Status Comment
new designs are no longer being accepted.
Entries
78
Prize
$295
Details

A closer look at this contest

Created:
Thu, 12 Nov 2009 00:00:56 +0000
Ends:
Thu, 19 Nov 2009 00:00:56 +0000
Modified:
Thu, 12 Nov 2009 00:00:56 +0000
Last Feedback:
Wed, 18 Nov 2009 22:03:14 +0000
Comments:
6
Feedback:
8
Designers:
22
Brief Overview

Do you know the excitement that is created when a championship game comes to your city?
...people put up tents and sleep at the stadium.
...the line for tickets is wrapped around the corner.
...everyone expects a "sell-out"

That is what we do. We help companies create anticipation, excitement, and desire around their new product launch. So much so, that people cannot wait for the product to come available...and a line is built before the product is actually on sale!

Brand Name
Product Launch Marketing
Target Audience

We focus on new entrepreneurs and small businesses. Our customer is very close to and passionate about their business. They have worked very hard to get their business up, and they are disappointed when their products don't "fly off the shelves".

They are looking for some help to better market (sell) their products, but they see a lot of hyped-up offers from people promising them riches. They are turned off by anything too "salesy".

Requirements

We are looking for a logo to represent Product Launch Marketing.

We do want
*Simple, sharp, professional - We want people to see the logo, read the words, and know exactly how our business helps them. Nothing too fancy, but it should stand out.
http://logofury.com/logo/california-red.html
http://logofury.com/logo/wiesinger-music.html
http://logofury.com/logo/mr-cutts.html

We do not want
*Rocket imagery - that is "too easy". It feels corny.
*Clip art, cartoons, stock images
http://logofury.com/logo/ibillionaire.html
http://logofury.com/logo/travel-log.html
http://logofury.com/logo/rocket-bubble.html

Please be creative and use our 3 major benefits to inspire your creation
*We create an anxious line of customers waiting to buy the product before it goes on sale.
*We turn the release of a product into an event (similar to a major movie release)
*People flood the website once the product is finally available. This creates a surge of (good) momentum and cash into the business

We will require PSD, Illustrator, JPEG's

The brand mark will be used across all communications – in the main, these are electronic (website, PowerPoint presentation documents, word documents, email, blog etc),

Thanks for your submission. We look forward to seeing what you do!

Payment Methods

This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

  • Paypal (free, 2-3 day payment turnaround)
  • Moneybookers (charges apply, 5-10 day payment turnaround)
  • AlertPay (charges apply, 5-10 day payment turnaround)
  • Western Union (charges apply, 10 day payment turnaround)
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