We are sea kayaking the San juan islands right now, and I only have the cell phone to view these. Some of the new designs are looking really good. I found a cafe that will allow me to conment in the morning.

So far, our favorite addition is the Twitter section of entry #5. This is the simplicity and slight 3 dimension that we were looking for.

I have been noticing that our logo keeps getting bigger. We would prefer to keep our logo small and let the product stand out over the site. As a long time Industrial designer, I always keep in mind that a simple design takes longer than a complicated one.

I am sitting here staring at my Apple MacBook Pro, realizing that it is basically broken down into a screen, keyboard, track pad, and power button. There are no decals telling me what I have inside and no embellishments to the case. Just a simple machine that allows me to get my work done efficiently.

I am keeping the ratings low at the beginning of this contest, knowing that the designs will be improving over the next few days. I have also left comments for entries with 3 star ratings. The 2 star entries need to simplify their designs even further. Also remember that we want to keep our navigation exactly the way it is now. The site has been designed so our customers do not need to hit the back button or click a drop down menu. We do like how some designers have broken down specific elements into defined areas, like the Twitter section.

http://thelongboardstore.com/relogofiles.zip