Design Brief

For contest Modernization Of Existing Logo, held by greenlinemedia in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, lucy mango!
Entries
68
Prize
$100
Details

A closer look at this contest

Created:
Fri, 13 Apr 2007 17:44:10 +0000
Ends:
Wed, 18 Apr 2007 16:00:00 +0000
Modified:
Mon, 16 Apr 2007 14:54:17 +0000
Last Feedback:
Mon, 16 Apr 2007 17:50:51 +0000
Comments:
14
Feedback:
41
Designers:
28
Brief Summary

We are looking for some modernization of an existing logo. We already have colors, and an icon/image that we want to stick with, but we want to "slick-up" our existing logo with some different fonts, and just get some different and newer takes on our existing look.

Brand Name
Pangea Media
Description
Desired Color Scheme
white (#FFFFFF), black (#000000), blue (#1F66B1). Some light variants of the blue as accent colors are acceptable.
Desired Style
Modern, slick, new media look. Soft but strong, with some depth to the graphics and the overall look. For more inspiration, take a look at this page, which shows logos for many of the companies in our space. http://www.ad-tech.com/exhibitors-sf.asp
Accepted File Formats
winner should provide vector (.eps, .ai) versions of final logo, and .ttf files for any fonts used.

The company is called Pangea Media and we do online marketing, and also run some destination sites (such as quibblo.com). Our current logo, can be seen here:

http://www.pangeamedia.com/sitepoint/current_logo.gif

What we are looking to do, is keep that earth graphic (which you can grab below), and the color scheme, but swap in some different fonts, give that earth graphic some more depth perhaps, and end up with something more modern, web 2.0 ish, slicker, and more polished. Gradients, shadows, reflections, etc are all ok, but try and steer clear of the cliched web 2.0 look and try not to overdo those types of elements. I will give frequent and descriptive feedback as frequently as I can to move things in the right direction, and to avoid wasted work and time on your part.

- Logo should be on a white background

- Logo should use existing colors (white, black, and blue #1F66B1). Additional light accent colors, such as slight variants of the blue (as accent only) are acceptable as well.

- Winner should produce vector versions of winning entry, along with .ttf files for any fonts used in the design.

- Correct spelling is Pangea Media, and it is two separate words. No ".com"

This contest will end on Friday 4/20/07, so get your entries in now!

Entrants can grab the existing vector versions of the earth/globe graphic here:
http://www.pangeamedia.com/sitepoint/

Good luck, and thanks in advance for your entries!

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