Design Brief

For contest UNIFEM USA Membership Drive, held by Kay Colson, UNIFEM in the Print Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, susiehk!
Entries
17
Prize
$200
Details

A closer look at this contest

Created:
Tue, 11 Nov 2008 04:31:29 +0000
Ends:
Tue, 18 Nov 2008 04:31:29 +0000
Modified:
Tue, 11 Nov 2008 04:31:29 +0000
Last Feedback:
Mon, 24 Nov 2008 05:19:08 +0000
Comments:
10
Feedback:
7
Designers:
8
Brief Summary

We want a design for use in email and print media to catch the eye of someone unfamiliar with UNIFEM but interested in protecting women in underdeveloped nations. The causes, i.e., human trafficking, HIV/AIDS, poverty & starvation, etc. are a very hard sell so we need to get their attention but not scare them off.

Brand Name
www.unifem-usnc.org/
Description

UNIFEM (the United Nations Development Fund for Women) is a complicated organization that raises money in developed nations to provide criical programs in undeveloped nations.  The United States Committee is seeking to increase US membership through a 6-month membership drive focusing on people who have little or no knowledge of UNIFEM but want to help women in distress in undevleoped nations. UNIFEM is a sister organization to UNIFEF, but not nearly so well know.  UNIFEM provides progreams that protect women's physical well being, empowerment and gender equality. Placing the advancement of women's human rights at the center of all of its efforts, UNIFEM focuses its activities in four strategic areas: (1) reducing feminized poverty, (2) ending violence against women, (3) reversing the spread of HIV/AIDS among women and girls, and (4) achieving gender equality in democratic governance in times of peace as well as war.  Today, as always, women in war torn countries are expecially prone to violence and the bi-products of war.

UNIFEM (the United Nations Development Fund for Women) is a complicated organization that raises money in developed nations to provide critical programs in undeveloped nations. The United States Committee is seeking to increase US membership through a 6-month membership drive focusing on people who have little or no knowledge of UNIFEM but want to help women in distress in undeveloped nations. UNIFEM is a sister organization to UNIFEF, but not nearly so well know. UNIFEM provides programs that protect women's physical well being, empowerment and gender equality. Placing the advancement of women's human rights at the center of all of its efforts, UNIFEM focuses its activities in four strategic areas: (1) reducing feminized poverty, (2) ending violence against women, (3) reversing the spread of HIV/AIDS among women and girls, and (4) achieving gender equality in democratic governance in times of peace as well as war. Today, as always, women in war torn countries are especially prone to violence and the bi-products of war.

Wants
  • Attention grabber
  • Clear message
  • Call to action (join) OR call to read on (learn more so you will want to join/make a donation
Don't Wants
  • Something that is just beautiful
  • Confuisng Message
  • Graphics that do not convey the message
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