Design Brief

For contest Full Site Redesign: Hair Loss Supplement, held by Speedwinds in the Web Page Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, narra!
Entries
118
Prize
$1,500
Details

A closer look at this contest

Created:
Thu, 18 Sep 2008 00:53:11 +0000
Ends:
Thu, 02 Oct 2008 00:53:11 +0000
Modified:
Tue, 23 Sep 2008 05:27:39 +0000
Last Feedback:
Fri, 03 Oct 2008 16:10:39 +0000
Comments:
33
Feedback:
78
Designers:
20
Brief Summary

This project is for a complete redesign of our current site. This includes every element of the look and feel, including layout, font, colors, images, buttons, call-to-action graphics, etc. If you see the element on our site, it needs to be redone. I do not want any of the graphical elements re-used (except for the logo).

The overall feel of the site should be clean, professional and above all trustworthy (think of what a pharmaceutical companies site would look like). I don’t like anything that looks like a gimmick.

Here are good examples of site that incorporate elements that I like.

http://www.buy-procerin.com/
http://www.procerin-uk.co.uk/index.htm

Brand Name
http://www.procerin.com
Description
The project will require the following pages to be designed:
REQUIRED PAGES
1.    Home Page: http://www.procerin.com/
a.    Include slider found here http://www.procerin.com/receding_hairline.html
b.    Include 90 Day Guarantee Icon
2.    Inner Pages (these can use the same footprint)
a.    How it Works: http://www.buy-procerin.com/how-it-works.html
b.    Clinical Study: http://www.buy-procerin.com/clinica…udies.html
c.    Before After : http://www.buy-procerin.com/before-after.html
d.    Testimonials (includes text and video) http://www.procerintv.com/testimonials/
e.    Guarantee: http://www.procerin.com/guarantee.html
f.    FAQs : http://www.procerin.com/faq.html
g.    Contact Us: http://www.procerin.com/contact.html
3.    Order Now Options: http://www.procerin.com/order_now.html
4.    Order Page: http://www.procerin.com/order_online.html
5.    Comparison page (Procerin vs Competitor) http://www.procerin.com/compare_avacor.html
6.    Product Comparison Page: http://www.procerin.com/hair_loss_products.html
7.    Landing page similar to  http://www.procerin.com/dhtblocker.html

Elements to include on each page:
1.    Call to Action
a.    Buy Now (make this prominent)
b.    Learn More
2.    Trust Icons: McAfee, BBB, TrustE (place these prominently on the site)
3.    Logo:  a good copy of the logo can be found at the top of this site: http://www.procerintv.com/
Color Palette
1.    Main colors: Blues, greys and whites.
2.    Accent color: a variation between orange and red
Width: 750-800 px
Panels
1.    Header panel
2.    Left hand panel
3.    Footer panel
4.    NO RIGHT HAND PANEL
Images
1.    Men
2.    The men do not necessarily need to be bald. I DO NOT WANT images of bald men looking perplexed, upset, etc.
3.    Full width lifestyle images are preferred to allow room for text and product image. See http://www.buy-procerin.com/ for example.
Navigation
1. Vertical or horizontal are fine

Wants
  • The overall feel of the site should be clean, professional and above all trustworthy (think of what a pharmaceutical companies site would look like). 
  • Read my brief carefully and include all items requested
Don't Wants
  • I don’t like anything that looks like a gimmick.
Payment Methods

This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

  • Paypal (free, 2-3 day payment turnaround)
  • Moneybookers (charges apply, 5-10 day payment turnaround)
  • AlertPay (charges apply, 5-10 day payment turnaround)
  • Western Union (charges apply, 10 day payment turnaround)
Actions
Badges