Design Brief

For contest Logo for food photography site, held by socialrob in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, Siah Design!
Entries
74
Prize
$200
Details

A closer look at this contest

Created:
Wed, 17 Sep 2008 07:23:52 +0000
Ends:
Wed, 24 Sep 2008 07:23:52 +0000
Modified:
Fri, 19 Sep 2008 05:03:01 +0000
Last Feedback:
Sat, 20 Sep 2008 17:53:48 +0000
Comments:
28
Feedback:
8
Designers:
22
Brief Summary

foodphotoblog.com features user submitted food photography. We are looking for a clean modern contemporary logo design that will raise the bar for this category.

Brand Name
foodphotoblog.com
Description

We want the logo to be clean, modern and make our site a couple of notches higher in appeal than the competition. Logo should also work on business cards and marketing materials.We are still in the build stages for site so it is currently not much to look at.

File Format

We want the logo to be in an editable vector format like that produced by Adobe Photoshop or Adobe Illustrator.

Type / Font

We like sans fonts and casual fonts. Please make the brand name foodphotoblog.com a major component of the design. We want repeat customers to remember our site both for the logo /favicon and the brand name.

Colors

Two colors maybe best. Background for site will most likely be chocolate brown. But also considering all white.(NOTE this has changed we will be going with a white background and designers no longer have to use brow in palate if they choose. We are open t any new color schemes)

Illustration

The illustration should look good in black and white and not rely on gradients that will not convert well.

Examples

Here are the urls for our competition we want our look to raise the bar for design.

http://tastespotting.com/

http://foodgawker.com/

Favicon

It would be nice if the illustration could double as a favicon

Feedback

Please read the feedback I leave on your designs and others to get more insight into the vision as may or may not apply to your design. more insight into the vision as may or may not apply to your design.

Wants
  • Clean
  • Modern
  • Would like to make the site look like it is a large established major player.
Don't Wants
  • Nothing gimmicky or gaudy.
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