Design Brief

For contest Pan european multilingual discount webshop, held by shoXX.com in the Web Page Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, BleFish!
Entries
46
Prize
$1,200
Details

A closer look at this contest

Created:
Wed, 03 Sep 2008 11:26:29 +0000
Ends:
Fri, 12 Sep 2008 11:26:29 +0000
Modified:
Fri, 05 Sep 2008 09:07:05 +0000
Last Feedback:
Thu, 11 Sep 2008 15:49:37 +0000
Comments:
11
Feedback:
17
Designers:
12
Brief Summary

Our contest includes the main page, the product listing and the detail page of a webshop. Please keep the design minimalistic, lightweight appealing to the eye and easy to navigate. The products of our webshop should attract the eye of the visitor mostly instead of the design. Please do not be influenced by the current design of www.shoXX.com. Ignore this design and start from scratch. File formats: Standard web formats (.jpg, .gif, .png), vector formats (.eps, .pdf, .ai), layered formats (.psd, .tiff).

Brand Name
www.shoXX.com
Description
The page has got the following basic definitions:
  • Show shoXX logo
  • Show shoxxy (cartoon mascot)
  • Dominating colour: red (as part of our coroprate identity)
  • Top categories in tabs, main categories in a sidebar
  • Buttons: Web 2.0 style
  • Discount orientated: focus on products and product prices (crossed standard price, highlighted discount price)
  • Multilingual page - a language switch must not influence the layout

The main page has to show the following features:
  • My basket
  • Login (Mail, Password, Password forgotten, Open new account); if logged in: show myshoXX (welcome [username], my settings, my orders, my watchlist, my pricealerts etc.)
  • Search field with different options of an advanced search (e.g. manufacturer, price etc.)
  • Product of the day (special offer for each day; providing discount price, normal price, product and countdown clock)
  • Special offers
  • Weekly specials
  • Best sellers
  • Featured products (top products)
  • Major advert: a banner inviting visitors to go to the current special offer (we should be able to deactivate this banner without destroying the layout)
  • Last bought products (dynamic: shows the actual purchases in the shop)
  • Payment method icons (linked to a content page)
  • Language selector (do not use flags)
  • Currency selector
  • RSS feed icon
  • SSL secure icon (linked to a content page)
  • Social bookmark button (addthis)

Additional features on the main page (take into consideration that we need space for occasionally activated features):
  • FAQ (why shall I order at shoXX.com?)
  • Live chat
  • Gift's corner (send a gift coupon to a friend)
  • Raffle
  • Jobs
  • etc.

The following features are only shown in links:
  • New customer
  • Support
  • New products
  • Expected products
  • About us
  • Terms and conditions
  • Contact us
  • Sitemap
  • Terms of delivery
  • Terms of payment
  • Privacy
  • Affiliates
  • Jobs

Features of the product listings:
  • Discount prices (crossed standard price, highlighted discount price)
  • Countdown prices (clock shows duration of discount)
  • Product comparison (opens new page with comparison table)
  • Sort products (by price, name)

Features of the product details:
  • Discount prices (crossed standard price, highlighted discount price)
  • Countdown prices (clock shows duration of discount)
  • Block prices (only shown if activated for the product)
  • Price alert (send me an e-mail, when product gets cheaper then ...)
  • Watch list (put product on my watch list)
  • Product options (several products are available with differnt options, e.g. colours, languages etc. - if options are activated, customer can select them in the product details)
  • Optional tabs in the description (e.g. "Description" and "Technical Details")
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