Design Brief

For contest Flash Advert/ Short Movie for Homepage, held by Stickers in the Other Graphic Design category.

Summary

Status
won
Status Comment
Congratulations to the winner, thyinteractive!
Entries
14
Prize
$500
Details

A closer look at this contest

Created:
Mon, 25 Aug 2008 22:20:50 +0000
Ends:
Fri, 05 Sep 2008 22:20:50 +0000
Modified:
Wed, 27 Aug 2008 08:51:42 +0000
Last Feedback:
Tue, 02 Sep 2008 21:11:49 +0000
Comments:
23
Feedback:
16
Designers:
5
Brief Summary

UK's leading school sticker company looking to show off its product with a central advert / short movie on its homepage.

Brand Name
School Stickers
Description

We are really excited about this. The website was designed through 99sites and we're looking to make a center flash feature. We're looking for something creative and fun that communicates well to our audience of school teachers.

Details and files here: http://www.shelford.net/schoolstickers/.

Very happy to review partial work to see if we are on the same wavelength before you work through everything.

Wants

All details and files are here:

http://www.shelford.net/schoolstickers/

General specification

565 x 175 px
Not larger than 2 MB
30 seconds max
No sound

Loader
Use the words “ Motivate, Reward and Save Yourself Time ” in a creative manner

Advert ScriptThe words “ Motivate “ and “ Reward “ get picked out whilst “ Save yourself time ” is lost.

Stage # 1 – Sticker Promotion
“Motivate” and “Reward” remains in picture.
Bring in examples of stickers (1 x Maths, 1x English 1 x Science 1 x History 1 x Geography).
“ Include your school name for free “
Using an interesting design system change the text on all the stickers to “Your School Here”
“ unique rewards to motivate your pupils ”

Stage # 2 – Postcard Promotion
“ Use postcards to forge positive links with parents “
Bring in examples of postcards ( 1 x Science, 1x Maths 1 x Music 1 x Art 1 x MFL).
Using the same design system as used in sticker section previously to change the text on all the stickers to “Your School Here”
Flip the postcards over to show the outline of the different messages (doesn’t need to be legible just to show they’re different).
“ Choose from our messages. Or write your own. Customise for free. “

Stage 3 – Mystickers (a quick section)
The code on both a postcard and sticker are magnified highlighted and appear on a screen shot of Mystickers
“ Pupils are further motivated by being able to collect their rewards online at mytickers.co.uk, can play educational games and win prizes “
Graphics to support this.
The words “Reward and Motivate” disappear and “Save yourself Time” leading onto…..

Stage # 4 – Assessment Stickers and Marking aids (a quick section)
A graphic showing a pile of books speeding across the screen from unmarked to marked pile (this might be too involved so could show a clock with hands moving fast etc? Anything to show saving time…ideas please?)
“Assessment Stickers and marking aids “
Bring in examples of Marking Icons and target setters
Bring in examples of Science KS3 and KS4 Teacher Assessment and Pupil Assessment stickers.
“ Make YOUR hard work stand out “
“ Help Pupils recognize their grades “
Highlight the KS3 teacher assessment stickers. In time with each other Circle 5 and 7, write in 5 and 7 into the boxes.

Stage 5 – End Shot
Build up the image to include all our product types. Finish with 1 x sticker, 1 x postcard, 1 x assessment sticker prominent.
“We have started to use School Stickers as rewards; the kids in my school quite literally beg for them!” www.tes.co.uk/staffroom “

Don't Wants

Don't want any cartoon characters!

Nor anything too plain. I'm looking for something a bit jazzed up.

Actions
Badges