Design Brief

For contest $300 Logo - The NRM Toolbar, held by Jules in the Logo Design category.

Summary

Status
won
Status Comment
Congratulations to the winners! ulahts, wolv, Ma±± >.<, ega
Entries
138
Prize
$300
Details

A closer look at this contest

Created:
Fri, 02 Mar 2007 06:54:42 +0000
Ends:
Wed, 21 Mar 2007 22:36:55 +0000
Modified:
Wed, 21 Mar 2007 22:36:55 +0000
Last Feedback:
Sun, 18 Mar 2007 09:36:35 +0000
Comments:
26
Feedback:
78
Designers:
26
Brief Summary

SitePoint Solutions, the consulting arm of the SitePoint Network, require a logo for a client project. This is a terrific opportunity to work with the team at SitePoint and be considered for further projects in the growing client services division.

$300 will be awarded to the entrant whose design is used. Three runners up will receive a SitePoint book of their choice including free shipping (Kits excluded).

Brand Name
NRM Toolbar
Description
Desired Style
- Authoritative - Reliable - Professional
Accepted File Formats
eps, tif, png, gif

Important: Please view the full brief (PDF)

Objectives
Primary message or communication objective:
Connecting NRM Professionals across Australia
Secondary messages:
- Search orientated
- Learning focused
- Qualified results (peer vetted)
- Simple to use
- Fast to use

Audience
Profile of target audience:
- Professional
- Management and Operational staff
- Employed in Research Agencies and Government Departments
- Tertiary Educated
- Scientific background

Perception
Desired Perception:
- Authoritative
- Reliable
- Professional
Perceptions to avoid:
- Warm and Fuzzy
- Lo-fi
- Complexity

Feedback will be provided on weekdays (Australian eastern standard time).

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