Our book has been available on Amazon for several years, but we now wish to turn it into an e-book. We feel it is time for a completely revised, fresh cover. Here is a link to the listing, so you can get a sense of the work and the old cover design.
The new look should be business oriented, since the book contains tips and worksheets for managers. But it should also be "inviting" and "approachable." After all, it is a book about winning over people, not driving sales and crushing competitors.
The photo should be of a small group of people who (1) work are workers in various industries, not just white-collar office professionals, and (2) people who are multi-racial (ie. whilte, black, Asian, Latino) since this book is about winning the GLOBAL war for talent.
In the title, make sure to offset the word "if" and punch up the "You Can" since the message is inspiring and positive....that managers CAN win the war for talent.