#14, #13 both ok although i don't want to get involved in a debate over who had the original idea

#25 it's good but i prefer #26

#12 nothing wrong with it but nothing too special either. so, eliminating on the grounds that nothing in particular compels me to select it.

To all designers: I will find out the exact measurements required and post them here soon.

#10 much better! no cup though, because the brief said no cup. and perhaps lose a couple of teas so that each of the remaining teas can be seen more clearly in what will be a small tea. and lose the leaf (you can have a cream background instead or something). and our url needs to be prominent of course. and i am not sure i like the pill-like capsule.

#2 not bad although it would need to be square for the size I specified. And perhaps the tea should be clearer - in a small ad, to people who aren't very familiar with loose leaf tea (most people aren't really familiar with it, beyond knowing "about it", it might not be obvious that those ball things are tea.

#3 I don't want stock photos, especially given that we dont sell the teas you chose for your photos. Also my choice of words is probably not one to use directly in the ads - I am not a copywriter.

1/16th of an A4 page, as in the project scope, is a square. If this ad gets expanded to a quarter page, it could be vertical or horizontal.