Help Skips Crosswords with a new banner ad

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Here’s a peek at the client’s brief

Contest title


Help Skips Crosswords with a new banner ad


Create and produce revision aids for school children, by including the national curriculum (i

Background information

Organization name

Skips Crosswords

Description of the organization and its target audience

Create and produce revision aids for school children, by including the national curriculum (i.e. the things that children are meant to learn at a certain age) for English language and for Mathematics in puzzle books (crosswords) - The idea is to make the learning / revision fun, and also to help educate parents on how and what their children should know.

Currently the books are available for "Key Stage 2", and for those children wanting to revise for their 11+ exams, but the range of books will soon be extended to a broader age range.

Target market is either parents of the children, or a small local business (e.g. dentists, chemists, solicitors,...) who will "sponsor" the books - i.e. buy them for a local school children, in exchange for recognition on the books themselves (that will be seen by the parents)



Content details


We have developed a new website, which can be found at

The site needs some sliders / banners on the home page, plus some other images / calls to action on other pages (e.g. on news page)

We are looking for creative designs that will encorage parents and potential sponsors to engage with the site and ideally want lots of alternative designs for use both n the new site, but also externally for advertising on adwords, facebook, linked in or where ever.

Need various sizes and formats for different locations, although for home page sliders the dimensions must be 940px by 300px; and for the the other in-site adverts / call outs the dimensions must be 300px by 250px.

Key call outs / sales messages should include (but not necessarily be limited to):

- Have fun helping your children learn
- Sign up for free sample crosswords
- Buy online now
- Sponsor a set of books (great for corporate social responsibility / PR)
- Recommend a friend
- Become a reseller
- Register to be kept informed of new products
- etc.....

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