WHAT STYLES DO YOU LIKE?
Direct response. Looking to drive for the most cost effective user acquisition. Prefer to have some consistency with the landing page. Keep the ad simple. Create the ad so that it is as simple and easy to read.
WHAT COLORS DO YOU LIKE OR HATE?
Use a bright color combination.
ANY OTHER ADDITIONAL INFO?
Attached is are Ad Copy Guidelines, a screenshot of some button concepts other designers created, a screenshot of the landing page, and the PSDs for the home page and a subpage of our web-site.
WHAT ARE YOUR DESIGN REQUIREMENTS?
Need two ad concepts. Static images. The final two concepts will need to be delivered as layered PSDs and JPG files for the following three ad sizes: