New banner ad wanted for Step Two Designs

Jamesr17 picked a winning design in their banner ad contest. For just A$149 they received 50 designs from 17 designers.

Here’s a peek at the client’s brief

Contest title


New banner ad wanted for Step Two Designs


We are a consulting firm who specialise in intranets

Background information

Organization name

Step Two Designs

Description of the organization and its target audience

We are a consulting firm who specialise in intranets. We help teams understand staff needs, develop a strategy, and produce a design. (We don't write code or implement software.)



Content details


We are looking for a banner to place at the top of our website homepage (, to replace the current abstract graphic.

This will promote our two main books, as follows:

Headline: Get the knowledge to transform your intranet

Body text: These two best-selling intranet books, published by Step Two, are the must-have references for all intranet teams. Read more …

Graphics: both book covers (attached). These must be displayed so they are recognisable, but the whole book cover need not be visible. (They can be cut off at the edge of the banner, if that makes for a more interesting design.)

Note: "Designing intranets" is a bigger book than "What every intranet team should know", and this should be reflected in the display of the book covers in the banner.

Overall size: 927px × 150px

Font: Helvetica (or equivalent)

Colours: must feature Pantone Orange (our main corporate colour).

Design guidelines: the banner should be interesting, attractive and professional. But it most also fit with the design of the rest of the site, and not be overwhelming. As the banner will be sitting on our site, don't include our company name, logo or URL.

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