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Find out how…The Art Card - a gift card
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Report design as...
CloseDesign brief
Retail stores The Villager & AuburnArt.com
Both stores have websites shopvillager.com and auburnart.com
In both stores we sell art and gifts but the customers are Very different.
One store is collegiate and is a sports fan that has graduated from auburn university in auburn, alabama.
The other store is a gallery of American craft. The customer is typically a female age 30-55.
The only common variable is that both stores sell art and are have ties to the auburn, alabama area.
The Art Card
2 different audiences
male - 25-45 sports fans and auburn graduates and very traditional
female 30-55 interested in art, gifts, travel
Gift card design front and back for The Art Card
need a design on the front that appeals to both audiences
back side of card can show logos and websites
final files need to be CMYK 1200 dpi. eps and tiff files accepted unflattened. Type needs to be vector art.
gift card overall size is 3 3/8 x 2 1/8
front of card specs:
live area 2 7/8" x 1 5/8" bleeding artwork should extend 1/4 beyond edge
back of card
live area 2 7/8' x 1 1/8" top part of card - leaves bottom for magnetic strip and card number
I will provide logos to the winning design. Please refer to the websites for logos in the design process.
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